Value-based Prioritization

This principle requires the team to gain a clear understanding of the needs and expectations of customers, those who use the Kanban Workflows and/or those who benefit from the work done through Kanban Workflows. To understand customers' needs, the team must gain insight into what is perceived as 'value' by the customers themselves. The team can then prioritize work in their Kanban Workflows based on business value and consider any risks and dependencies involved in executing the work effectively and efficiently.